SFI brands recognised at this years’ Australian Business Awards

SFIs new cohesive brand portfolio

SFI and its pathway brands have received the honour of the ABA100 2017 Award for Brand Management. This Award recognises the SFI corporate brand and its pathway brands as meaningful individual identities and a cohesive brand portfolio.

With the vision of empowering the responsible management of health and changing the way people consider natural healthcare globally, SFI delivers credible, quality and reliable products to healthcare professionals and consumers around the world.

The enhanced range of brands - our practitioner only brand; Klaire Labs, our clinically researched brand; Flordis and our consumer everyday brand; Potter’s, harnesses brand equity and resonate with customers to reflect this vision whilst the SFI brand is a distinctive mark of premium natural healthcare.


Klaire Labs: designed exclusively for healthcare practitioners, allowing them to provide those under their care with better choices regarding quality products. In 2017, the brands Klaire Labs, ProThera and Complementary Prescriptions have refocused on Claire Farr’s original philosophy of purity, potency, and performance and all three will soon be unified with a modernised look based on the legacy of the Klaire Labs’ logo.

Flordis: already known for its commitment to clinically-proven products; Flordis provides a benchmark of credibility in natural healthcare.

Potter’s: with over 200 years of heritage, Potter’s provides consumers with reliable everyday natural healthcare products.

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