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SFI Health is a global, natural healthcare company. We passionately design, develop and deliver world-class solutions for complex needs in the areas of microbiome and cognitive health, giving people the confidence to strive for better wellbeing.

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Company News

ABA Brand Management Award Sept. 2017

Company News

ABA Brand Management Award Sept. 2017

Posted on 21 September 2017

SFI Health’s new cohesive brand portfolio

SFI Health and its pathway brands have received the honour of the ABA100 2017 Award for Brand Management. This Award recognises the SFI corporate brand and its pathway brands as meaningful individual identities and a cohesive brand portfolio.

With the vision of empowering the responsible management of health and changing the way people consider natural healthcare globally, SFI delivers credible, quality and reliable products to healthcare professionals and consumers around the world.

The enhanced range of brands – our practitioner only brand; Klaire Labs, our clinically researched brand; Flordis and our consumer everyday brand; Potter’s, harnesses brand equity and resonate with customers to reflect this vision whilst the SFI brand is a distinctive mark of premium natural healthcare.

Klaire Labs: designed exclusively for healthcare practitioners, allowing them to provide those under their care with better choices regarding quality products. In 2017, the brands Klaire Labs, ProThera and Complementary Prescriptions have refocused on Claire Farr’s original philosophy of purity, potency, and performance and all three will soon be unified with a modernised look based on the legacy of the Klaire Labs’ logo.

Flordis: already known for its commitment to clinically-proven products; Flordis provides a benchmark of credibility in natural healthcare.

Potter’s: with over 200 years of heritage, Potter’s provides consumers with reliable everyday natural healthcare products.

"We are global leaders in developing integrative healthcare products that focus on Cognition and the Microbiome: the two interconnected systems that lie at the heart of human health.

We know that natural products have an important role in advancing people’s health, so we focus on combining the science of a pharma-based approach with the benefit of naturally-sourced products."

Robert Hendriks MD
Chief Executive Officer, SFI Health

Learn

Research is important, and we want to share it. Our articles distill the complex research and offer expert analysis on the microbiome, brain health and wellbeing.
Microbiome

Could modifying your gut microbiome help manage IBS symptoms?

If you’re one of the millions living with the often-debilitating pain and sometimes embarrassing symptoms of Irritable Bowel Syndrome (IBS), you probably know how challenging this condition can be. You’ll...

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Cognitive Health

Cognitive health over a lifetime – how it changes and...

Cognitive health describes the ability to learn, think and remember. Not surprisingly, cognitive health is a key component of healthy ageing as it is vital in maintaining a good quality...

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Wellbeing

Navigating the early stages of menopause – naturally

Early menopause is a time of changes in a woman's body. Although these natural changes may make you feel uncomfortable, there are things you can do to still feel good....

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