A team from SFI Australia recently attended the 2019 “Australian Pharmacy Professional Conference & Trade Exhibition” (at the Gold Coast in Queensland) which is the largest pharmacy conference in Australia. SFI Australia had a stand at the trade exhibition which was manned by the Australian Sales & Marketing team. Over 6,500 delegates including Pharmacists, Pharmacy Assistants, Pharmacy students and Pharmacy Retail Managers visited the exhibition over 4 days. The main purpose of the trade stand was to feature the Flordis and Prospan ranges and to educate delegates on the Flordis difference.
The stand included a ReDormin “photo booth” where delegates were encouraged to get their photo taken with a creative hashtag relating to ReDormin.
Submitted by Holly Symons