The SFI Health Group (“SFI”, “we” or “us”) works hard to foster and maintain confidence, goodwill, and stronger relationships with you.  We are committed to protecting your privacy and the security of your Personal Information.  For that reason, please read this Privacy Policy carefully and contact us if you have any questions.

This Privacy Policy describes how we collect, hold, use, disclose and otherwise handle the personal and sensitive information we receive when you access or visit our website or our mobile applications.

A Summary of Our Privacy Practices

  1. Age Restrictions

Although anyone can view our websites, our mobile applications, and services, they are not directed to individuals under the age of 16 years.  Therefore, if you are under 16 years of age, please do not provide Personal Information through our mobile applications or services.

If you are a parent or guardian and your child has provided us with their Personal Information, please contact us so that we can delete it from our records.

  1. What is “Personal Information”?

“Personal Information” is information or an opinion from which your identity is either clear or can reasonably be determined. Personal Information may include your name, email address, birth date, phone number, gender, location, and any other Sensitive Information.

  1. What is “Sensitive Information”?

“Sensitive information” includes personal information about your physical or mental health or disability (at any time); any information you provide about future health services you may require or about a health service provided or to be provided to you; any genetic information you provide; personal information (such as date of birth, gender, race, sexuality, or religion); or other healthcare identifiers.

  1. Who collects your Personal Information?

SFI is a global business, so the Personal Information you provide to us will be controlled by any of our related entities listed below:

SFI is a global business, so the Personal Information you provide to us will be controlled by any of our related entities listed below:

Countries Data Controller
SFI Corporate Soho Flordis International Pty Ltd
Australia Soho Flordis International Australia Pty Ltd
Asia Soho Flordis International Asia-Pacific Pty Ltd
Korea SFI Korea Inc
SFI Corporate SFI Research Pty Ltd
India SFI India Private Limited
EU Ginsana SA
South Africa Soho Flordis International South Africa (Pty) Ltd
USA ProThera Inc., dba SFI USA
Mexico Soho Flordis International de Mexico S.A. de C.V.
UK Soho Flordis UK Limited


You can learn more about SFI here.

  1. What we collect?

We collect Personal Information when you voluntarily provide it to us, such as where you:

  • contact us to make an enquiry or request whether it is via email, our sites, mobile applications or otherwise
  • submit an online form or register for an account including via any of our sites, SFI social media sites and mobile applications
  • provide information to your healthcare practitioner about our products or services [or (for US and Australian residents) with your personal data which you may provide if you are using an SFI mobile app], or where necessary to purchase a product
  • participate in trade promotions and competitions
  • visit and use our sites, mobile applications, or services, or view our advertisements
  • voluntarily provide us your Personal Information in any other circumstance
  1. Why we collect it?

We may use the Personal Information we collect for the following purposes:

  • to provide you with our products or services
  • to communicate with you
  • for marketing, promotions, and advertising (including online interest-based advertising)
  • for our internal operations
  • as described in any express permission you give
  • as required by law
  1. What Personal Information we hold
  • Information that you provide to us
  • Information we passively collect as described in the section of this Policy called “Non-Personal Information”
  • Information from other companies who have your consent to share it with us
  1. When would we share your Personal Information?
  • With our selected partners who may want to send you information about their own products or services, if you have consented
  • With other companies we work with in our business, if required for internal business purposes only
  • If required to do so by law or government authorities
  • To enforce our terms and conditions; or to protect our rights, privacy, safety, or property (including yours or of our partners).
  1. International data

If you are an EU resident, you also have other personal data rights such as the right to:

  • access the Personal Information we hold about you
  • update or amend your Personal Information
  • ask us to delete or transfer your Personal Information to you, or to someone else
  1. Do you have to give us your Personal Information?

You can use any of our sites and mobile applications without disclosing any of your Personal Information. However, unless you provide us with the requested Personal Information, you may not be able access some of our services (such as if you want to purchase products or services online, use our mobile applications, enter competitions, or be involved in clinical research trials).

Please read more about how we collect, hold, use and disclose your Personal Information by clicking on the heading below. 

SFI Privacy Policy