Privacy Policy

Soho Flordis International Pty Limited. ABN 79 137 788 491 (“SFI”, “we” or “us”) recognises that your privacy and the security of your Personal Information is very important to you and we are committed to protecting your Personal Information.

This Privacy Policy describes how we may collect, hold, use, disclose and otherwise handle the personal and sensitive information we receive when you access or visit our website This Website is operated by SFI.  When you provide us with your Personal Information, this information will be collected, stored and processed on servers located solely in Australia.

1. Collection of Personal Information

“Personal Information” is information from which your identity is either clear or can reasonably be determined. Personal Information may include your name, email address, birth date, phone number, gender and location.

  • We may collect a variety of Personal Information (including your name, email address, contact number, organisation and country) when you contact us to make an enquiry.
  • We collect Personal Information when you voluntarily provide it to us, for example, through submitting an online form, hardcopy forms, via telephone or in-person meetings.
  • There are also circumstances in which we may collect your Personal Information indirectly.  For example, we may occasionally collect Personal Information from our related entities, third party companies, partners and information service providers with whom we have a relationship (referred to collectively in this Privacy Policy as “our partners”).  In such circumstances, we take reasonable steps to ensure that the third party has obtained your consent to disclose your Personal Information to us.
  • We may collect Personal Information that is made publicly available such as through will being published on a website.
  • We may collect Personal Information and Non-Personal Information when you submit an online form.

2. Collection, holding, use and disclosure of Personal Information

Any Personal Information we collect may be stored in our database and used and disclosed for the following purposes:

  • To respond to your queries.
  • To maintain our relationship with you.
  • To supply to you products and services that you purchase.
  • To send to you marketing, promotional and educational material about our products and/or services that we believe you may be interested in.
  • To allow our related entities to market and promote products and services that we believe you may be interested in.

You agree that we may collect, hold, use and disclose your Personal Information for any of these purposes.

3. Collection, holding, use and disclosure of Non-Personal Information

We may collect information about your web behaviour such as your IP address, browser type, URLs of the websites you access from our website and details of the webpages you visit, as well as other software and hardware information that may be available.  This information is automatically provided to us by your web browser without revealing to us your identity or other Personal Information.  This information by itself is anonymous and cannot be used to identify or contact you ("Non-Personal Information").

We may also provide this Non-Personal Information to our partners. Our partners may use this Non-Personal Information to understand how often and in what ways people use our website so that they too can provide you with an optimal experience.

We never disclose Non-Personal Information to a partner in a manner that would identify you personally.

4. Cookies and Other Technologies

When you visit our websites, non-personally identifiable information in the form of a "cookie" may be stored on your computer enabling automatic user recognition when you next visit.  Cookies allow us, for example, to adapt a website to your interests or to store your location, to save you from having to re-enter the information each time you visit.

If you do not wish your computer to be recognized, please select browser settings that delete cookies from your hard drive or that block all cookies or prompt you before a cookie is stored, but this may prevent you from taking advantage of some of our Website’s features.

The SFI website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). This tool helps us understand how visitors engage with our website. SFI as a Google Analytics customer is able to view various reports on how visitors interact with our website.  This allows us to make improvements based on the information generated by the tool. You can prevent transmission of the data generated by the cookie and relating to your use of the website to Google (including your IP address) as well as processing of the data by Google by downloading and installing the browser plug-in available:

5. Disclosure to related entities and third parties

We may disclose your Personal Information and Non-Personal Information to our related entities and to external providers of services, for example, IT and marketing service providers so that we may use your Personal Information and Non-Personal Information for the purposes identified above.

Occasionally we might disclose Personal Information to third party companies, partners and information service providers with whom we have a relationship, however, we will only do so with your express consent.

We may disclose your Personal Information to the extent that we are required to do so by law, including in connection with any legal proceedings or anticipated legal proceedings, or in order to comply with any legal obligation, or to establish, exercise or defend our legal rights.

We may also sell, transfer, or otherwise disclose our database of Personal Information to an actual or potential successor entity, purchaser, or investor in connection with significant structural transactions involving SFI in the nature of a corporate merger, consolidation, sale of our assets or substantially all of our assets, share sale, investment transaction or other corporate rearrangement.

Except as set out in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on the SFI website.

If you do not wish your computer to be recognized, please select browser settings that delete cookies from your hard drive or that block all cookies or prompt you before a cookie is stored, but this may prevent you from taking advantage of some of our Website’s features.

6. Quality of Personal Information

We will take all reasonable steps to ensure that Personal Information we hold is accurate, complete, relevant, up-to-date and not misleading on a regular and ongoing basis.

7. Security

We have invested substantially in server, database, backup and firewall technologies to protect the information that we hold.  Also we have processes in place to ensure the security of your Personal Information, including encryption of all data when it is transferred to our service providers and limitations on access to Personal Information within our organisation. These investments mean that information about the identity and preferences of individual members is strongly protected by SFI against unauthorised access. We will maintain safeguards to protect the security of these servers and your Personal Information.

8. Access and correction

The Australian Privacy Principles under the Australian Privacy Act 1988 (Cth) allows you to access and correct your Personal Information that we hold in certain circumstances.  If you would like to obtain such access, please contact us on the details set out below.

9. Links to, and information on, other websites

SFI owns and manages websites that may contain links to other websites.  Please note that SFI cannot be held responsible for the compliance with data protection regulations by third-party providers or the contents of such websites.

When you leave a SFI owned and managed website, we recommend that you consult the Privacy Policy (and other material such as data protection declarations and privacy statements) of any other websites you may subsequently visit.

10. Does SFI disclose Personal Information to overseas recipients?

SFI does not disclose Personal Information to any overseas recipients. We do however disclose your personal information to our related entities to the extent permitted in this privacy policy.

11. Complaints

If you wish to make a complaint about how we handle your Personal Information or Non-Personal Information, please contact our Privacy Officer at Soho Flordis International Pty Limited., PO Box 1027, Crows Nest NSW 1585 or via the contact form or +61 2 9431 7299 and ask for the Privacy Officer.

Please provide as much detail about the facts surrounding your complaint so we can resolve it accordingly, and allow us at least 7 days to respond to your complaint.

If we fail to resolve your complaint, you may refer the matter to the Australian Information Commissioner (see

12. Contacting Us

Your privacy is very important to us as it helps foster confidence, goodwill and stronger relationships with you, our customers. For that reason, please read this Privacy Policy carefully and get in contact with us if you have any questions.

To get in contact with our privacy officer, simply go to our online enquiry form or mail us at PO Box 1027, Crows Nest NSW 1585 or phone us on +61 2 9431 7299.

13. Changes to the Privacy Policy

We may change this Privacy Policy from time to time. Any updated versions of this Privacy Policy will be posted on our website. This Privacy Policy was last updated in March 2015.