Soho Flordis International (SFI) is a global natural medicine company committed to identifying and developing leading natural medicines with the best evidence of effectiveness, quality and safety, and marketing them around the world.

SFI is focused on bringing its products to market through healthcare professionals with the endorsement of world class opinion leaders.


SFI is committed to ensuring that people globally have access to quality, innovative evidence based natural medicines. Therefore it is our aim that the safety and efficacy claims for our products are supported by specific clinical evidence. This higher standard enables the selection of safe, appropriate and effective treatments.
View our brands here.


SFI is building an international community of leading herbal and medical companies, experts, scientists and researchers.
View our partners here.


We are committed to further developing the evidence for our products.
View our research programs here.

latest news

SFI Launches launches Ther-Biotic Complete in South Korea

Thursday, October 27, 2016 - 15:50
SFI partners with GreenCross WellBeing (GCWB) to host one of the largest ever Klaire Labs probiotic medical launch

SFI hosts training session with key Jordanian partner Walid Al Turk Drugstore

Thursday, October 20, 2016 - 10:51
SFI trains Jordanian pharmacists on key product range

SFI successfully launches KeenMind® to healthcare professionals in India

Thursday, October 13, 2016 - 09:29
SFI and key strategic partner Galpha have successfully launched KeenMind® to healthcare professionals in India.

SFI hosts pharmacist training session with Iranian partner Elm Pharmed Ghostar

Thursday, September 1, 2016 - 08:31
SFI trains Iranian pharmacists on key product range

SFI presents latest Equazen research at 12th Biennial ISSFAL Congress

Thursday, September 1, 2016 - 08:16
SFI becomes a member of the International Society for the Study of Fatty Acids and Lipids (ISSFAL)