Company News

SFI Health’s Global Head of Digital Marketing progresses human quality of life

Company News

SFI Health’s Global Head of Digital Marketing progresses human quality of life

Progressing human quality of life is a core value at SFI Health. We speak to Jane Hunter, Global Head of Digital Marketing, about how she brings this value to life in her work inside and outside of the office.

Why is this core value important to you?
I think if we can improve the quality of people’s lives, bit by bit we can make the world a better place. There are so many ways we can do this, from donating blood to volunteering at a soup kitchen to helping kids to think and reason clearly. I think big picture, if people’s quality of life improves, humanity as a whole improves.

Building this value into our work culture is a smart move because it connects with so many.

What types of things do you do to progress human quality of life?
Outside of work, I volunteer with an organisation called Primary Ethics as a primary school ethics teacher for an hour a week and it’s one of the highlights of my week.

The lessons involve introducing complex ideas through storytelling around topics such as ‘Is lying wrong?’. We delve into sticky topics like this asking the kids to consider questions like ‘is it ever ok to tell a lie? Is withholding information the same as lying? Is it ok to tell a small lie to protect someone from feeling hurt?’ I guess it’s all about encouraging and developing skills in critical thinking.

I’m amazed at the capacity of eight and nine-year-olds to grab onto these very human conundrums and discuss them. I encourage the kids to think before answering, then to provide a reason for their point of view. I then open it up to others in the class who might have a differing view.

We also follow a set of rules for having healthy conversations, which I think are powerful skills to have all through life. These include building on each other’s ideas, showing respect for different ideas, tackling the ideas but not the individual, learning how to take turns at listening and contributing.

What type of impact do you think you’re having?
I hope I’m giving kids the opportunity to think about important issues, to build confidence in expressing themselves in a safe constructive environment and the skill to disagree respectfully.

It’s also a chance for the children to change gears and take a break from a world which can be very black and white.

The personal connections and circle we sit in encourage face-to-face conversations. I think discussing these topics also gives the kids a chance to build interpersonal communication skills. I hope they learn it’s possible to be respectful when someone has a different point of view and that they model that kind of behaviour in the playground and later, online.

I was chuffed when an eight-year-old boy, who is normally quiet, walked with me as we left the class for a further conversation about the topic of ‘greed’. He was so engaged, he nearly missed his recess! It was a good feeling to see him thinking deeply about this and that the impact of the discussion might resonate beyond the classroom.

My daughter who is in the class keeps me well-grounded with lots of unsolicited feedback at home too.

Are the skills transferable to your workplace?
Absolutely. Teaching ethics and opening up the conversation to many viewpoints reminds me of the importance of keeping an open mind. This is critical in any global role because each day I interact with colleagues from different cultures, market conditions, life experience and personalities.

In the classroom, there is a good chance there are kids who are neurodiverse, just as there are sure to be neurodiverse people in any workplace. Improving human quality of life also extends to our colleagues through our considered interactions.

Teaching ethics has also honed my skills in facilitation and being agile. There’s no end to the tangents an ethics discussion with eight-year-olds can lead to or the general unpredictability of kids to keep you sharp! Having additional practice to think on your feet and find solutions on the go, even when things don’t go to plan, definitely has parallels to my work.

How does this relate to SFI Health’s culture and In Tune with You?
My first thought is that the business is in tune with me because teaching ethics is important to me.

I truly believe in the value of teaching ethics and knowing SFI Health was going to support me in doing this was really important to me. I think it’s impressive for a company to allow me time and space to do this, it makes a difference to me as an employee and how I feel about and engage with the company.

Focusing on this value I think demonstrates SFI Health is not only in tune with me, but with the greater good.


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