SFI Privacy Policy

  1. Personal Information – Collection, use and disclosure

You agree that we may collect, hold, use and disclose your Personal Information for any of the purposes listed in Point 5 of the Summary above.

Healthcare Professionals: We may collect Personal Information about healthcare professionals and their employees (such as doctors and pharmacists) who dispense and prescribe SFI’s products and services.  If you are a healthcare professional, you will also need to provide your Personal Information so that you can use our mobile applications or services for your practice or with your patients. If you are a healthcare professional or will be giving information to your healthcare professional via one of our sites or mobile applications, you can read more under “Sensitive Information – Collection, use and disclosure”.

When you interact with us through our sites and mobile applications, we may collect information from you as described below.

a. Collection of Personal Information

Some elements of our sites or mobile applications may ask you to submit Personal Information in order for you to benefit from the specified features or participate in a certain activity, such as newsletter subscriptions, processing of online purchases, completion of surveys, or account registration.  For example:

  • Account Registration: If you register for an account, we may request Personal Information such as your name and contact information, such as your email address, telephone number, billing address, and delivery address.
  • Sharing with Health Care Providers: If you agree to share information with your healthcare practitioner about our products or services via our sites or mobile applications, we may have access to any such information that you provide.
  • Searches: if you are searching within our sites, we may record information identifying you or linking you to the search performed and recording information related to the search request.
  • Customer Research and Surveys: if you submit Personal Information in response to a survey or customer research questionnaire in which we invite you to participate.
  • Product Purchases: If you purchase an item through our sites, we will collect your name, your billing address, your shipping address, and your credit or debit card, or other financial account information.
  • Subscription to Email Communications: if you subscribe to receive email communications from us, including newsletters and promotional emails.
  • Communication with Us: we collect any information you provide when you communicate with us via phone, email, web chat, fax, or through any online “contact us” form.
  • Comments: if any of our sites allow you to post comments or other content to sections of our sites.  Please be aware that, upon submission, all content approved for publication on our sites will be available to other registered users of that sites, and that your content may be collected, used, and shared outside of our control.

We may combine information you submit through our sites and mobile applications with other information we have collected from you, whether on-line or off-line.  We treat the combined information in accordance with this Privacy Statement.

b. Use of Personal Information

We only use the Personal Information for the purposes for which you have agreed to and/or expressly consented.

We use Personal Information submitted by you or collected through our sites, mobile applications and through other sources, for the purposes described in this Privacy Policy. Generally, we use the information you provide to use for the reason for which it was provided and as described to you at the point of collection.  For example, if you sign up to receive email notifications, we will contact you by email.  If you provide us with information to purchase a product, we will use the information to process your transaction.  Specifically, we may use Personal Information from or about you:

  • to respond to your inquiries and fulfill your requests;
  • to send you important information regarding our relationship with you or regarding our sites and mobile applications (such as changes to our terms, conditions, and policies, and other administrative information);
  • to provide you with access to our sites or mobile applications, as requested by you;
  • if you choose to complete a survey or questionnaire, we may use the information to evaluate your feedback from the survey or questionnaire;
  • if you purchase goods or services via our sites, we may use your Personal Information to process your transaction and send you the item(s) that you purchased. We may also use your information to process returns and to collect any amounts owed to us.
  • if you subscribe to receive promotional communications, we may use Personal Information to promote our products and services;
  • for our business purposes, such as data analysis, audits, recordkeeping, developing new products or services, enhancing, or improving our services, identifying usage trends, personalising your experience on our sites or mobile applications, and determining the effectiveness of our promotional campaigns;
  • if necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain; and
  • if we intend to collect and use Personal Information for another purpose, we may seek your permission at the time the information is collected.

We may use any information that does not personally identify you, your computer, or your device, for any purpose.

c. Disclosure of Personal Information

Your Personal Information may be disclosed for the following purposes:

  • to our agents, representatives, contractors, and service providers so they can provide us with support services.
  • if you choose to allow your healthcare provider to access your Personal Information through our mobile applications.
  • as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • As described in Section 5 below, “Disclosure to Our Partners.”
  • otherwise, with your consent.

There are also other circumstances in which we may collect your Personal Information indirectly.  For example, we may occasionally collect Personal Information from third party companies, healthcare professionals and information service providers with whom we have a relationship (referred to collectively in this Privacy Policy as “our partners”).  In such circumstances, we take all reasonable steps to ensure that our partners have obtained your consent to disclose your Personal Information to us.

  1. Sensitive Information – Collection, use and disclosure

SFI may also, in some circumstances, collect and use Sensitive Information that you voluntarily provide to us which requires greater restrictions, such as if you agree to participate in clinical trials, questionnaires or research, or are using SFI’s mobile applications or services.

Our use of your Sensitive Information is to enhance your ability to make informed decisions about your health care.  If you agree to provide us with Sensitive Information, it will be used for SFI’s internal statistical or business purposes only, unless you expressly consent otherwise.

We do not disclose your Personal or Sensitive Information to our partners unless you have expressly consented to such disclosure; it has been de-identified; or if it is directly related to the primary purpose for which it was collected.

2.1 Healthcare Professionals and you

Some of the SFI mobile applications and services may be offered to you by your healthcare provider.  Your healthcare professional may ask you to expressly consent to them collecting, using, and sharing your Personal Information.  You should therefore also review your healthcare provider’s privacy policy.

If you do not give your healthcare provider consent to use your Personal Information you can still view or use the SFI mobile applications or services, but many of the features and functionalities will not be available to you.

SFI will not have any access to any Personal Information you share with your healthcare provider via the SFI mobile applications or services unless you have also expressly given us consent.

2.2 Healthcare Professionals

If you are a healthcare professional and you are using an SFI mobile application or service in the provision of medical or professional healthcare services, it is your sole responsibility to:

  • obtain express consent from your patients to use their Personal Information
  • ensure that patients using the SFI mobile applications or services are at least 16 years and, if not, that you have express consent to collect and/or use the Personal Information from their parents or guardians

  1. Non-Personal (or Passive) Information – Collection, use, disclosure, and choices

We may collect information about your web behaviour such as your IP address, browser type, URLs of the websites you access from our website and details of the webpages you visit (see Interest-based Advertising below), as well as other software and hardware information that may be available.  This information is automatically provided to us by your web browser without revealing to us your identity or any other Personal Information. This is done in the following ways:

IP Addresses

An IP address is a unique identifier that certain electronic devices used to identify and communicate with each other on the Internet. When you visit our sites, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our website visitors come. We also may use this information to enhance our sites or mobile applications.

Through your browser

Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type and operating system type and version screen resolution, and Internet browser type and version.

Social Media Widgets

Our sites may include social media tools, including social media widgets or plug-ins, to connect you to our social media pages. These features may set a cookie or use other automatic collection and tracking technologies to collect information about you and your use of the social media features through and in connection with our sites. These social media tools may be hosted by a third party. Your interactions with these tools and the corresponding social media platforms are governed by the privacy policies of the companies that provide such platforms.

We also use cookies to collect useful information about how you interact with SFI sites and mobile applications. You can read more about how we use cookies below. The information we collect in this way is, by itself, anonymous (“Non-Personal Information”) and it cannot be used to identify or contact you.

We may provide Non-Personal Information to our partners, who may use it to understand how often and in what ways you use our websites and services so that they too can provide you with an optimal experience. We never disclose Non-Personal Information to a partner in a manner that would identify you personally.

  1. More about Cookies and other technologies
4.1 Cookie Policy

When you visit our websites, non-personally identifiable information in the form of a “cookie” may be stored on your computer enabling automatic user recognition for when you next visit our sites or mobile applications.  Cookies allow us, for example, to adapt a website to your interests or to store your location, to save you from having to re-enter the information each time you visit.

Some cookies are essential whilst others help us improve your experience. Essential cookies help make our sites and mobile applications usable by enabling basic functions like page navigation and access to secure areas. Our sites and mobile applications may not function properly without these cookies. Some other cookies may help us to comply with legal requirements like the EU’s GDPR (privacy) such as managing your consents, requests, and company data.

We also cookies to understand your browsing and buying activities to measure the success of online advertising campaigns we run on our sites and mobile applications. We also use:

  • session, persistent and third-party “cookies” that store a small piece of data on your computers and collect certain information about your visit to our sites and mobile applications
  • web beacons (either directly or from our partners), along with cookies, to determine you have visited a particular website. These beacons assist us to provide you with more relevant advertising, but we do not use data collected by cookies to identify who you are.

The cookies and web beacons we use collect non-personally identifiable information about you including: IP address, browser used to access the site, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, your geographic location, device, and operating system used to access our sites or mobile applications.  The information we collect from these cookies and web beacons is used to:

  • Determine information about your visit to our sites or mobile applications, including the number of visits, average time spent, pages viewed, navigation history and other statistics. We use this information to enhance your experience while visiting our sites and mobile applications; and to improve their performance by, among other things, allowing us to monitor performance, making them easier to use, measuring the effectiveness of promotional placements, and tailoring them (including the ads and offers you receive) to better match your interests and preferences.
  • Select which of our advertisements or offers are most likely to appeal to you and display them while you are on the sites and on other websites, applications, and online services that you use; and
  • Track consumer responses to online advertisements.

If you do not wish your computer to be recognised, please select browser settings to delete cookies from your hard drive; or block all cookies; or prompt you before a cookie is stored. Each Internet browser has a different procedure for disabling the use of cookies. The Help function within your browser should tell you how. Alternatively, visit http://www.aboutcookies.org where you can find information on how to control cookies on a variety of browsers.

You will also find details of how to delete cookies from your computer and other general information about cookies.  You should note, however, that turning off cookies (or not consenting to the collection or use of your Personal Information) may prevent some of our websites or mobile application features from working properly.

Cookies We Use
4.2 What types of cookies do we use?

Necessary cookies

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. For example, these cookies let us recognize that you have created an account and have logged into that account.

Functionality cookies

Functionality cookies let us operate the site in accordance with the choices you make. For example, we will recognize your username and remember how you customized the site during future visits.

Analytical cookies

These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.

How to delete cookies?

If you want to restrict or block the cookies that are set by our website, you can do so through your browser setting. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

4.3 Google Analytics

The SFI website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). This tool helps us understand how visitors engage with our website. SFI as a Google Analytics customer can view various reports on how visitors interact with our website.  This allows us to make improvements based on the information generated by the tool.

You can prevent transmission of the data generated by the cookie and relating to your use of the website to Google (including your IP address) as well as processing of the data by Google by downloading and installing the browser plug-in available: https://tools.google.com/dlpage/gaoptout?hl=en

4.4 Location Information

When you are using SFI websites or mobile applications, your location information may be used to tailor our products or service offerings to your current location. Your mobile device’s ‘background location’ may be used to provide the services, including to send you notifications.  If you have ‘background location’ turned on, we may gather information about your device’s location even if you are not directly interacting with the application.  This information is not shared with others.

If you do not wish for your location to be accessed, please ensure you turn the ‘background location’ off on your mobile device.

4.5 Interest Based Advertising

We work with third-party advertising companies and networks to display ads online or on mobile applications. These ads are tailored to your individual interests based on how you use our sites, and the other websites and online services that you use. Note that these advertisements may be delivered to you on our sites, on third party websites and applications, and on a computer or device other than the device from which the information was collected.

This is called “Interest-Based Advertising” or “Online Behavioural Advertising.”

To learn more about Interest-Based Advertising, you can visit any of these sites:




Click here to read more about SFI’s use of interest-based advertising, and your participation choices

In accordance with industry self-regulatory principles, we will notify you about:

  • the companies and data practices that were used to deliver our advertisements on other sites using information collected on our own sites
  • any third-party advertisements that are delivered on our site using Interest Based Advertising programs

You can find this information by clicking a specialized icon, logo, or text in or around the relevant advertisement.

Some of our third-party service providers may participate in self-regulatory programs for interest-based advertising through the Network Advertising Initiative (NAI) and/or the Digital Advertising Alliance (DAA).

Each of these programs provides an opt-out feature where you can choose not to receive targeted advertising from any NAI member or DAA participant.  To opt-out of tracking by companies who are NAI members, please click HERE.   To opt-out of tracking by companies who are DAA participants, please click HERE.

For mobile advertising, you may also use your phone operating system’s opt-out setting (For instructions on how to “Limit Ad Tracking” on iOS, please visit this Apple Support Document; For instructions on how to opt out of interest-based ads on Android, please visit these instructions); and

If you would like, you can discontinue using our sites and delete our applications from your devices. To uninstall our applications from your devices, such as smartphone applications, tablet applications, connected TV applications, and desktop, you can use the standard uninstall processes available as part of your device or via the application marketplace or network.

If you use more than one device, you should renew your opt-out choices on each such device.

  1. Disclosure to our partners

We may disclose your Personal Information and Non-Personal Information to our partners for the purposes identified in our Summary Point 7 above.  Except as set out in this Privacy Policy, or as expressly consented to by you as required by law, we will not disclose any of your Personal Information to our partners.

We may disclose your Personal Information or Non-Personal Information if we are required to do so by law, including in connection with any legal proceedings or anticipated legal proceedings, or to comply with any legal obligation, or to establish, exercise or defend our legal rights.

We may also sell, transfer, or disclose our database of Personal Information, Non-Personal and Health Information to an actual or potential successor entity, purchaser, or investor in connection with significant structural transactions involving SFI a corporate merger, consolidation, sale of our assets or substantially all our assets, share sale, investment transaction or other corporate rearrangement.

  1. Security

We use up to date server, database, backup, and firewall technologies for the protection of all information we hold.  We have also implemented various processes and systems to ensure the security of your Personal Information, including encryption of all data when it is transferred to our service providers and limitations on access to Personal Information within our organisation.

In the event of a data breach, SFI will notify the relevant regulators within 72 hours where feasible and, in serious cases such as where there is a high risk to your rights and freedom (such as of security, confidentiality or identity theft), we will also notify you as soon as is reasonably possible.

  1. Links to, and information on, other websites

SFI owns and manages websites that may contain links to other websites.  Please note that SFI are not responsible for the compliance with data protection regulations by third-party providers or the contents of such websites, and we are not in any way liable for how these third parties collect, hold, use or disclose your Personal Information.

We recommend that you read the Privacy Policy (and other material such as data protection declarations and privacy statements) of any third-party websites you visit.

  1. Disclosure of Personal Information to overseas recipients

SFI does not disclose Personal Information to any overseas recipients. We do however disclose your personal information to our affiliated companies and partners to the extent permitted in this privacy policy.

  1. Contacting us (including to correct or delete your data)

We will take all reasonable steps to ensure that information we hold about you is accurate, complete, relevant, up-to-date, and not misleading on a regular and ongoing basis.

If you would like to obtain access to, correct the or request deletion of information we hold about you, please contact our Privacy Officer by completing an online enquiry form or:

BY MAIL: To the Privacy Officer, Soho Flordis International Pty Ltd at PO Box 1027, Crows Nest NSW 1585

BY TELEPHONE: 1300 334 224

BY EMAIL: to privacy@sfihealth.com

9.1 EU Residents

If you reside in the EU, you may request to:

  • have your data permanently deleted (the right to be forgotten) or ported (the right of data portability)
  • that we provide you with a copy of your data in a format that will enable you to provide it to another company.
9.2 California Residents – Additional Rights Under the CCPA
  1. Additional Rights Under the CCPA

In this Section, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked (directly or indirectly) with an individual, including without limitation information that is subject to data protection laws under the California Consumer Privacy Act, California Civil Code section 1798.100 as amended (CCPA).

  1. No sale of personal information: SFI does not sell Personal Information.
  2. Access to specific information and data portability rights: Subject to the CCPA, you can request that companies disclose certain information to you about their collection of Personal Information over the past 12 months.
  3. Deletion request rights: You have the right to request the deletion of Personal Information that has been collected, subject to the CCPA.
  4. Access, data portability and deletion rights: To exercise these rights, please submit a Verifiable Consumer Request with us by email.

We cannot respond to your request or verify your identity or authority to make the request unless you provide us with sufficient information.  For this purpose, please ensure your Verifiable Consumer Request has the following:

  1. Sufficient information so we can verify (to a reasonably high degree of certainty) that you the Personal Information we have collected is about you. This could include your providing us with two pieces of Personal Information to match against that which has been collected by us, or other form of identification which is reliable for the purpose of verification; and
  2. A full description of your request so that we can properly understand, evaluate and respond to it.

Note: Submitting a Verifiable Consumer Request does not require you to create an account with us. The information provided by you will only be used for us to action your request.

You can submit a Verifiable Consumer Request for access or data portability twice (2) within any 12-month period.

Authorised Agent: This can be a person that you have designated to be your authorised agent in writing, or if they are registered with the California Secretary of State to act on your behalf, or if you have given them a power of attorney under the California Probate Code s4000-4465 (Authorised Agent). They will need to provide us with evidence that they are your Authorised Agent and that the Personal Information is relating to you. You can also make a Verifiable Consumer Request on behalf of your child who is a minor.

Non-discrimination: We will not discriminate against your for exercising any of your rights under the CCPA.

  1. California “Shine the Light” Law

The California Civil Code section 1798.83 (known as the “Shine the Light” Law) permits any California resident to request and obtain from us once a year and free of charge, information about the categories of Personal Information (if any) we have disclosed in the preceding calendar year to third parties for those third parties’ direct marketing purposes. Our disclosure requirements apply only if we share Personal Information with third parties to directly market their own products or services to consumers and not for assisting us with our own business. If you are a California resident and want to make such a request, please send an email request to our Data Protection Officer below.

These requests must made to SFI in writing to the Data Protection Officer at privacy@sfihealth.com , together with proof of identification so that we can verify your request.  Please allow us 2-4 weeks to process your request. SFI reserves the right to refuse your request if it is manifestly unfounded or excessive, and we will notify you in writing if this is the case.

  1. Complaints

If you wish to make a complaint about how we handle your Personal Information or Non-Personal Information, you can email our Privacy Officer (or Data Protection Officer if you are an EU resident) at privacy@sfihealth.com .

Please provide as much detail about the facts surrounding your complaint so we can resolve it accordingly. Allow us at least 7 days to respond to your complaint.

If we fail to resolve your complaint, you may refer the matter to the Australian Information Commissioner (see www.oaic.gov.au), or the supervisory authority in the Member State of your habitual residence, place or work or place of the alleged infringement. 

  1. Data Retention

We only retain your data for as long as is necessary for us to provide the goods or services you have requested or to which you have given consent, unless otherwise provided by law.

  1. Changes to our Privacy Policy

We may change this Privacy Policy from time to time to ensure they are current.  Updated versions of this Privacy Policy will be posted on our websites and/or notified via our mobile applications.  We will also provide you with 30 days’ notice of the modification by email where you have provided it to us.  Updates are effective 30 days’ after posting or notification.

You can cancel or unsubscribe from SFI sites and services if you do not agree with the revised Privacy Policy. Otherwise, your continued access or use of the SFI websites and/or mobile applications will signify your confirmation and acceptance of the revised Privacy Policy.

This Privacy Policy is governed under Australian law and you agree to submit to the exclusive jurisdiction of the courts of Australia and any courts that may hear appeals in respect of any proceedings in connection with this contract.

This Privacy Policy was last updated in September 2020.