Job title: General Manager EMEA

Matthew brings a diverse background, including driving strategy, creating growth models and branded commercial delivery, to his role as General Manager EMEA. He uses his extensive experience and deep knowledge of capital machinery, manufacturing implementation, leadership in R&I and Quality departments, and growth strategies to bring our natural “healthier for you” products to the mass population.

As a graduate of the University of Arizona, where he studied pre-medicine and international studies, Matthew holds a Master’s Degree in Business with a focus on Sports Marketing and Finance.

Matthew has spent his career working across APAC, North America, the Caribbean, and Latin America, where he successfully developed innovative products that coupled grains, legumes, tree nuts and probiotics to improve daily dietary habits.

He joined SFI Health in 2020 to continue on his path of providing natural health products.

In his free time, Matthew enjoys being outdoors with his family. Skiing, hiking, biking and exploring new mountainous terrain are among his favourite activities.

Herman holds a MSc in Pharmacy from the University of Groningen and a MBA. He worked in various Multinational companies including AKZO Nobel, Mead Johnson and RB where he held positions in Sales, Marketing and General Management.

Being from the Netherlands he worked in Russia, Hungary and more than 9 years in China. He has always been intrigued about pharmacology which was a big driver for him to choose a pharmacy study path and pursue a career in healthcare. He was responsible for a number of successful product launches in China and Russia as well as for turn-around projects in Europe. SFI Health, as a leader of new developments in clinical use of natural ingredients, was a logical choice for Herman and he is looking forward to expanding the brands and CDMO organisation in many ways.